Cravings Increase After Quitting Drinking and Peak Around 60 Days Sober and 6 Months Sober (E270)

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You probably expect that the more sober time you have, the less you crave alcohol. That’s true for some people, but others experience an effect called incubation of craving. This is where cravings build up over time and peak around 60 days, then again around 6 months sober. In this episode, I’ll explain the research on incubation of craving, what you might experience, why this happens, and what you can do to stay sober.

What to listen to next:

E231: Everything You Need to Know About Alcohol Withdrawal

E247: Sober Sleep is the Best Sleep, But Not Right Away

E249: Alcohol and Cortisol: Increased Stress and Cravings

E265: Rewiring Your Reward System After Getting Sober

E266: What Happens After Dry January?

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Sober milestones: what to expect when you quit drinking

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Cite:

Gillian Tietz. Cravings Increase After Quitting Drinking and Peak Around 60 Days Sober and 6 Months Sober (E270). Sober Powered. 2025

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Sources

  1. Mayhugh, R. et al. Differing patterns of stress and craving across the day in moderate-heavy alcohol consumers during their typical drinking routine and an imposed period of alcohol abstinence. PLOS ONE. 2018

  2. Venniro, M. et al. Factors modulating the incubation of drug and non-drug craving and their clinical implications. Neurosci Biobehav Rev. 2022

  3. Kerstetter, K. et al. Protracted time-dependent increases in cocaine-seeking behavior during cocaine withdrawal in female relative to male rats. Psychopharmacology. 2008

  4. Treloar Padovano, H., & Miranda, R., Jr. (2021). Incubation of alcohol craving as it naturally occurs in a developmentally diverse sample of dependent and nondependent drinkers. Addiction Biology

  5. Parvaz, Muhammad. Et al. Incubation of Cue-Induced Craving in Adults Addicted to Cocaine Measured by Electroencephalography. JAMA Psychiatry. 2016

  6. Pickens CL. et al. Neurobiology of the incubation of drug craving. Trends Neurosci. 2011



Gillian Tietz

Gillian Tietz is the host of the Sober Powered podcast and recently left her career as a biochemist to create Sober Powered Media, LLC. When she quit drinking in 2019, she dedicated herself to learning about alcohol's influence on the brain and how it can cause addiction. Today, she educates and empowers others to assess their relationship with alcohol. Gill is the owner of the Sober Powered Media Podcast Network, which is the first network of top sober podcasts.

https://www.instagram.com/sober.powered
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